A build-ready Google Ads plan
What to advertise on, how to structure it, what it will cost, what the ads should say, and step-by-step instructions to build it. Backed by real Google Ads cost data rather than estimates.
What’s included
- Data-based analysis. A clear breakdown of your market and search landscape, using real search volumes and costs from Google’s own advertising data.
- Keyword and competitor research. The terms worth buying, with real monthly volume, cost per click and top-of-page bid ranges for each. Where Search Console access is available, we lead with the searches Google already shows your site for, so the demand is measured rather than estimated.
- Competitor ad activity. Which of your competitors are actually running Google Ads right now, and how many live ads each is running.
- Campaign and ad-group structure. A complete build sheet: which campaigns, which ad groups, which keywords in each, and which match types to use.
- Budget split. A recommended monthly spend, divided across campaigns and justified against real click costs, so you know what to expect for the money.
- Negative keyword list. Ready to paste before you launch. This is the main thing that stops budget leaking to searches that will never buy.
- Ad copy plus extensions. Ready-to-use headlines and descriptions written within Google’s character limits, plus the call, location, sitelink and callout assets to add.
- Full setup instructions. Step by step, in order, starting with conversion tracking, so you can build the whole thing in your own account.
- Sources for every number. A method table marking each figure Measured, Derived or Pending. Anything estimated is labelled as an estimate, including the budget projections.
- Written in plain English. A glossary covering every Google Ads term used, so you can follow the plan without already knowing the platform.
What this is
This is the plan, not the build. You get everything needed to set the campaigns up yourself, written to be followed without us in the room. If you would rather we built and managed it for you, that is our Managed Google Ads service and it is priced separately.
It does not include implementation in your account, landing page builds, or ongoing management.
NZ$497 one-off, delivered in a few business days. Request and pay online.