ABOUT SEED STUDIO
Creative meets technical. That's Seed Studio.
We’re Jenny and Dave Williams, a Te Puke-based duo combining creativity, strategy and technical expertise to help businesses communicate clearly and work more efficiently, across New Zealand and beyond.
WHY WE CREATED SEED STUDIO
One studio. Two strengths. Design and systems that work together.
After years of collaborating on design and development projects, we saw how powerful our combined skills could be under one name. Seed Studio was born from that idea: a place where creative design and smart systems work together. Between us we’ve spent decades designing, developing and supporting creative projects for organisations across New Zealand and beyond.
Our shared philosophy is simple: good design should look great, work well, and make life easier for the people who use it.
WHAT WE BELIEVE
- Equity. Every business should have access to great design and smart systems.
- Design that's as functional as it is beautiful.
- Technology that just works, quietly, in the background.
- We're here for the long run, and we host and support what we build.
MEET THE TEAM
The team behind smarter design
Jenny Williams
Design That Connects
Jenny’s career began with a love of art and design, from print studios and publishing houses to corporate roles in London, and back home to New Zealand. She’s worked with charities, small businesses, wellness brands and local organisations, spanning branding, print and digital. At Seed Studio she leads the creative direction, making sure every project, from a new logo to a full website, feels cohesive, intuitive and true to the client’s vision.
Dave Williams
Technology That Simplifies Business
Dave’s career spans more than 30 years in technology, design and business systems, from graphic design and interactive media to leading one of Auckland’s largest web development and hosting companies. He’s delivered projects for the likes of Auckland Museum, MOTAT and the University of Auckland, and builds the secure, scalable systems (web, hosting, automation and data) that make digital experiences seamless from first concept to long-term support.
Everything under one roof
Most businesses end up juggling a designer, a separate web developer, an SEO person and someone for hosting, and then spend half their time getting those people to talk to each other.
We do it all, properly, as one joined-up team. That means your brand, your website, your SEO, your ads, your automation and your hosting all pull in the same direction, with one number to call when you need something.
It’s not about being a jack-of-all-trades; it’s about depth in the things that genuinely work together. Jenny leads design and brand; Dave leads web, SEO and the systems behind it. Together that covers how your business looks and how it’s found and how it runs.
Local roots, global reach
We’re based in Te Puke, in the Bay of Plenty, and proud of it. Being local means clients can sit down with us, and we understand the market our neighbours are selling into. But our work isn’t limited by geography.
We build and support websites for businesses right across New Zealand, and for clients in Australia and the USA.
So whether you want a partner you can meet for a coffee in Tauranga or a studio that can deliver to the same standard from the other side of the world, you’re in the right place.
Why businesses choose us
We’re not the cheapest, and we’re not trying to be. What we offer is work done the right way, by people who care how it turns out.
- You own everything. Your site, your platform, your accounts, no lock-in, ever.
- Honest over hype. Real numbers, fair fixed prices, and a straight recommendation even when it's not the bigger sale.
- We practise what we preach. We run the same SEO audits and automation on our own business that we sell to you.
- We're here for the long run. We host and support what we build, so you're never left stranded after launch.
Want a local team that gets it?
Common questions
A bit more about how we work. Still curious? Just ask.
Where is Seed Studio based?
We’re based in Te Puke, in the Bay of Plenty, New Zealand, serving Tauranga and the wider Bay, all of NZ, and clients in Australia and the USA.
Were you previously known as something else?
Yes, we grew out of years of design and web work as Aether, Friendlyhost, Jumbo Creative, and rebranded to Seed Studio as a single brand to reflect our broader focus on brand, web, SEO and automation. Same people, sharper focus.
Who will I actually work with?
You’ll work directly with Dave (web, SEO, systems) and Jenny (design, brand), the owners, not a rotating cast of account managers.
What kinds of businesses do you work with?
Ambitious small and medium businesses across many industries, trades, professional services, retail, hospitality and more, who want their brand and website to work harder.
How do we get started?
With a free, no-obligation chat. We learn what you need, then give you a clear, fixed quote, no surprises and no pressure.
Do I own what you build?
Yes, completely. We build on tools you own (like WordPress), so there’s no lock-in, you’re never held hostage.
Will you support it after we launch?
Yes. We host and look after what we build, so you’ve got one local team to call.
Can you help with the other parts of my business too?
Almost certainly. We do branding, websites, SEO, Google Ads, automation and hosting, so everything works together. Powered by trusted tools and providers, we make your experience seamless, reliable, and designed to save you time.