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The Cabinet Doctor

Helping an experienced cabinetmaker reposition himself as the go-to expert for kitchen fixes and upgrades.

After years working on large-scale cabinetry projects, Richard was stepping into business on his own. He needed something simple and affordable that showed he wasn’t a big renovation company, just a highly skilled pair of hands people could trust with their kitchens.

What we did

  • Brand identity and colour palette
  • Logo and supporting marks
  • Website design and build
  • Hosting and ongoing support

The outcome

A clear, no-fuss brand and website that give Richard a professional online presence and make it easy for homeowners to see they’re dealing with an experienced expert, not a sales machine.

Sometimes the most powerful brands don’t try to look big, they make it easy to trust the person behind the work.