Service · NZ$390
Define how your business sounds, everywhere
Your brand isn’t just how you look, it’s how you sound. A Brand Voice Guide captures your tone and your words so every email, web page, social post and ad sounds unmistakably like you, whoever (or whatever) writes it.
What it is
What is a brand voice guide?
Most businesses have a logo and colours nailed down, but no agreement on how they should sound. So one email is formal, the next is chatty, the website says one thing and the ads another, and it quietly erodes trust.
A Brand Voice Guide fixes that. It’s a clear, practical document that defines your tone of voice and the language that’s right for your brand, so everything you publish feels consistent and recognisably yours.
It’s also the key to using AI well: feed it your voice guide and AI-written content actually sounds like you, not like a robot.
Included
What's in your guide
- Your brand personality and tone. Defined in plain terms (e.g. warm, expert, no-nonsense) with the reasoning.
- Words and phrases to use, and to avoid. So everyone's singing from the same songsheet.
- Voice across contexts. How to flex your tone for your website, emails, social and ads.
- Before-and-after examples. Real rewrites that show the voice in action.
- A one-page cheat-sheet. The quick reference your team (and your AI tools) can follow every time.
- Ready for AI. Formatted so you can drop it straight into ChatGPT or our content service.
The payoff
Why it's worth it
Consistency is what turns a business into a brand, people recognise you, trust you, and remember you.
A voice guide makes every piece of content faster to write and better when it’s done, because nobody’s starting from a blank page wondering ‘how should this sound?’. And as more of your content gets drafted with AI, a voice guide is what keeps it sounding human and on-brand instead of generic. It powers our AI content service for exactly this reason.
Right for you?
Who it's for
Any business with more than one person writing content, anyone whose messaging feels inconsistent, and especially anyone about to scale up content or use AI to help write it.
Simple process
How it works
1. Request and pay online
Fill in a short form with your details and pay securely. No quote cycle, no back-and-forth, it takes a couple of minutes.
2. We do the work
We learn your business, analyse your content and distil it into a clear, usable voice guide, the same standard we hold our own brand to.
3. You get your voice guide
You receive a clear, practical guide plus a one-page cheat-sheet, ready to use yourself or drop into AI tools.
Simple, upfront pricing
NZ$390 one-off, delivered as a practical guide
Frequently asked questions
We’re here to help. Can’t find your answer? Get in touch.
What is a brand voice guide, in plain terms?
It’s a short, practical document that says how your business should sound, your tone, the words you use and avoid, and examples, so all your writing feels consistent and like you.
Do I need one if it's just me writing?
Honestly, yes, and more than ever if you use AI. It keeps you consistent over time and turns AI from a generic robot into something that writes in your actual voice.
How do you create it?
We learn your business and analyse your existing content and preferences, then distil it into a clear, usable guide. We may ask you a few quick questions to nail the personality.
Will it work with ChatGPT and other AI tools?
Yes, it’s deliberately formatted so you can paste it into AI tools (or hand it to us) and get content that sounds like your brand straight away.
How is this different from a logo or brand identity?
A brand identity is how you look; a voice guide is how you sound. They’re two halves of the same thing, and we offer both.
Where are you based and who do you work with?
We’re a Bay of Plenty studio in Te Puke, working with businesses right across New Zealand, plus clients in Australia and the USA. Local roots, global reach.
How do we get started?
With a free, no-obligation chat. We learn what you need, then give you a clear, fixed quote, no surprises and no pressure.
Do I own what you build?
Yes, completely. We build on tools you own (like Canva or WordPress), so there’s no lock-in, you’re never held hostage.
Will you support it after we launch?
Yes. We pride ourselves on partnering with our clients and being available to support you and your business.
Can you help with the other parts of my business too?
Almost certainly. We do branding, websites, SEO, Google Ads, automation and hosting, joined up, so everything works together.