The team behind
smarter design.
Creative Meets Technical -
That’s Seed Studio
Seed Studio is led by us, Jenny and Dave Williams, a Te Puke-based duo combining creativity, strategy, and technical expertise to help businesses communicate clearly and work more efficiently.
Together, we’ve spent decades designing, developing, and supporting creative projects for organisations across New Zealand and beyond. Our shared philosophy is simple: good design should look great, work well, and make life easier for the people who use it.
Seed Studio brings all of that experience together, brand design, digital development, automation, and ongoing support, under one collaborative studio built for modern business.
Jenny Williams
Design That Connects
My career began with a love of art and design that took me from print studios and publishing houses to corporate roles in London, and later, back home to New Zealand.
Over the years, I’ve worked with charities, small businesses, wellness brands, and local organisations – helping each one tell their story through design that feels authentic and considered.
My work spans branding, print, and digital design. I see design as a bridge between creativity and communication, translating ideas and values into something people instantly understand.
Design should be as functional as it is beautiful. Something that supports both the customer experience and the people behind the business.
At Seed Studio, I lead the creative direction, making sure every project, from a new logo to a full website, feels cohesive, intuitive and true to the client’s vision.
Dave Williams
Technology That Simplifies Business
My career spans more than 30 years in technology, design, and business systems. From my early work in graphic design and interactive media to leading one of Auckland’s largest web development and hosting companies, I’ve always been driven by how technology can make business simpler.
I’ve delivered projects for institutions such as the Auckland Museum, MOTAT, and Auckland University, and have built everything from large-scale digital platforms to learning systems and automation tools.
At Seed Studio, I lead the technical side, building secure, scalable and efficient systems that make digital experiences seamless.
The best technology feels invisible. It just works, quietly making your business easier to manage.
With deep experience in web development, hosting and data analysis, I make sure every project run smoothly from the first concept through to long-term support.
Why We Created
Seed Studio
One Studio. Two Strengths.
One Shared Vision.
After years of collaborating on design and development projects, we saw how powerful our combined skills could be when united under one name. Seed Studio was born from that idea, a place where creative design and smart systems work together.
Seed Studio represents a simple philosophy: design and technology should make life easier for small businesses.
We share a commitment to equity and believe every business should have access to good design, smart systems and ongoing support.
Our approach is grounded in three principles:
- Equity – giving every business a fair chance to grow with the right tools
- Simplicity – designing systems and visuals that make sense
- Support – staying connected and offering real help that lasts
To us, good design is problem-solving at its most creative. It’s thoughtful, practical and built to last.